A REVIEW OF REPUTATION FACETS OF SELECTED PUBLIC-LISTED COMPANIES IN MALAYSIA BASED ON REPTRAK™ MODEL

Authors

  • Chan Tak Jie
  • Leong See Yin
  • Priyadarshini Nadarajan
  • Parimala Ramayah

Abstract

Corporate reputation is a valuable intangible asset that brings many benefits to organizations. Some past studies had come out with the empirical evidence which showed that specific facets of RepTrak™ model positively influenced the reputation. However, the relevance of applying the RepTrak™ model in Malaysia setting as a developing economy is still insufficient. Thus, this paper aims to review the literature to examine the facets of the RepTrak™ model and applied it into the annual reports of the three (3) selected public-listed companies (PLCs) in Malaysia. The facets or themes developed by reputation institute measured on seven (7) facets, namely products and services, innovation, workplace, citizenship, leadership, performance, and governance. The reviews of the themes revealed that the three (3) PLCs are congruent with the seven facets based on the RepTrak™ model, however, each organization differs depending on the nature of the industries. Hence, this has called upon the management, especially the corporate communication department to focus on the facets that has been suggested to form a strategic approach to sustain their organizational reputation.

Keywords: corporate reputation, public-listed companies, RepTrak™ model, strategic management

Downloads

Download data is not yet available.

Downloads

Published

2016-12-31

How to Cite

Tak Jie, C., See Yin, L., Nadarajan, P., & Ramayah, P. (2016). A REVIEW OF REPUTATION FACETS OF SELECTED PUBLIC-LISTED COMPANIES IN MALAYSIA BASED ON REPTRAK™ MODEL. Journal of Human Capital Development (JHCD), 9(2), 1–20. Retrieved from https://jhcd.utem.edu.my/jhcd/article/view/1921

Issue

Vol. 9 No. 2 (2016)

Section

Skills and Competency Development

License

Authors who publish with this journal agree to the following terms:

  1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work’s authorship and initial publication in this journal.
  2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal’s published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
  3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).