ENVIRONMENTAL COMMUNICATION AND SUSTAINABLE DEVELOPMENT IN MALAYSIA: AN ANALYSIS ON ENVIRONMENTAL NGOs WEBSITES DESIGN
Abstract
Environmental concern has become increasingly integrated into the public domain and mainstream, traditional, and new media. Investigations into the phenomena of environmental communication (EC) using online advocacy are increasingly trans-disciplinary endeavors. My research question focused on how the websites design of the environmental NGOs in Malaysia (ENGOM) can effectively support the sustainability development in Malaysia. The result shows that the majority of the ENGOM websites met the ‘well designed’ requirements. The outcome of this study can especially helps environmental organisations develop the Internet and the web strategies which take into account the issues examined herein, in order to best utilise this medium for their purposes. The usability test was suggested to evaluate the user’s point of view regarding what constitutes an effective and well designed environmental website.
Keywords: environmental communication; environmental NGOs, homepage, internet, web design, web page, website
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