EXAMINING CONSUMERS' E-TRANSACTION BEHAVIOUR ADOPTION: AN EXPLORATORY STUDY

Authors

  • Lennora Putit

Abstract

This study draws upon the Theory of Planned Behaviour and technology innovativeness literature in determining impact of consumers' personal attitudes, social influence, perceived behavioural control and technology innovativeness on consumers' intention to adopt electronic transaction behaviour, in particular, retail travel service purchases via the Internet. Preliminary findings reveal that respondents generally have positive attitudes towards carrying out online travel transaction behaviour and have the necessary control over potential transaction of online travel services. Technology innovativeness also reveals a significant impact on their intention adoption. Social influence however, does not affect consumers' acceptance of Internet transaction behaviour hence supportingpreviouss research.

Keywords: theory of planned behavior, technology innovativeness, consumer, electronic transactions, travel services 

Downloads

Download data is not yet available.

Downloads

Published

2008-06-01

How to Cite

Putit, L. (2008). EXAMINING CONSUMERS’ E-TRANSACTION BEHAVIOUR ADOPTION: AN EXPLORATORY STUDY. Journal of Human Capital Development (JHCD), 1(1), 41–46. Retrieved from https://jhcd.utem.edu.my/jhcd/article/view/2542

Issue

Vol. 1 No. 1 (2008)

Section

Skills and Competency Development

License

Authors who publish with this journal agree to the following terms:

  1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work’s authorship and initial publication in this journal.
  2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal’s published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
  3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).