Attracting Top Talent Among Fresh Graduates: Perspectives From Graduate Recruiters

Authors

  • Nur Zahira Amani Aesam Faculty of Industrial Management, University Malaysia Pahang Al-Sultan Abdullah, Malaysia
  • Puteri Fadzline Muhamad Tamyez Faculty of Industrial Management, University Malaysia Pahang Al-Sultan Abdullah, Malaysia
  • Joel Barniego Tan Professional Schools, University of Mindanao, Philippines
  • Mary Ann E. Tarusan Professional Schools, University of Mindanao, Philippines
  • Nur Sofia Nabila Aliman Faculty of Industrial Management, University Malaysia Pahang Al-Sultan Abdullah, Malaysia

DOI:

https://doi.org/10.54554/jhcd.2025.18.2.4

Abstract

Attracting high-potential talent among fresh graduates remains a significant challenge for organizations, despite the critical role graduates play in sustaining long-term organizational growth. This study explores (1) the challenges faced by graduate recruiters in attracting top talent among fresh graduates, and (2) the strategies recruiters employ to differentiate themselves in a competitive labour market. The findings indicate that compensation packages, employer brand recognition, employee recommendations, and job stability are key factors influencing graduates’ employment decisions. Thematic analysis further reveals three dominant themes: the digital labour market, alignment with millennial expectations, and supply–demand mismatches. The study provides practical insights for organizations seeking to position their employer brand effectively in the minds of graduates when considering career opportunities. These findings are particularly relevant for talent acquisition professionals aiming to enhance graduate recruitment strategies in increasingly competitive and digitally driven employment environments.

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Published

2025-12-31

How to Cite

Aesam, N. Z. A. ., Muhamad Tamyez, P. F. ., Tan, J. B. ., E. Tarusan, M. A. ., & Aliman, N. S. N. (2025). Attracting Top Talent Among Fresh Graduates: Perspectives From Graduate Recruiters . Journal of Human Capital Development (JHCD), 18(2), 47–59. https://doi.org/10.54554/jhcd.2025.18.2.4

Issue

Vol. 18 No. 2 (2025)

Section

ARTICLES

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