INTERNSHIPS EXPERIENCE OF PR STUDENTS: AN EXPLORATORY STUDY

Authors

  • Liana Mat Nayan
  • Norazimah Abd Rashid
  • Nor Ez-Zatul Hanani Mohamed Rosli
  • Audrey Anak John
  • Afi Roshezry Abu Bakar

Abstract

As stressed by Tsetsura (2011), how people understand and imagine public relations (PR) depends on the ways professionals discuss and describe their jobs and explain what they do to themselves and to others. Therefore, interactions during internship provide students with opportunities to learn. Thus, this study examined student’s experience during their internship, and findings showed that most of the respondents stressed that there is so much difference from what they knew from books and classes and what they have learned during internship. They commented that knowledge that gained in class is insufficient for them to know about what happen in industry.

 

Keywords: internship, PR student, experience, culture

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Published

2016-06-30

How to Cite

Mat Nayan, L., Abd Rashid, N., Mohamed Rosli, N. E.-Z. H., Anak John, A., & Abu Bakar, A. R. (2016). INTERNSHIPS EXPERIENCE OF PR STUDENTS: AN EXPLORATORY STUDY. Journal of Human Capital Development (JHCD), 9(1), 131–143. Retrieved from https://jhcd.utem.edu.my/jhcd/article/view/1987

Issue

Vol. 9 No. 1 (2016)

Section

Skills and Competency Development

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