TAKSONOMI KEUPAYAAN USAHAWAN WANITA MELAYU (TAXONOMY ON MALAY WOMEN ENTREPRENEURS’ POTENTIALS)

Authors

  • Alauddin Sidal

Abstract

Kajian-kajian lalu menunjukkan bahawa usahawan Perusahaan Kecil Sederhana (PKS) wanita seringkali menghadapi pelbagai masalah dan kekurangan sehingga sebahagiannya mengalami kegagalan. Namun begitu, terdapat usahawan wanita yang berjaya menghadapi cabarancabaran tersebut, mempunyai daya tahan yang tinggi dan mempamerkan prestasi yang baik dalam perniagaan. Justeru, kajian ini telah menganalisis taksonomi keupayaan usahawan Industri Asas Tani (IAT) wanita Melayu. Penemuan kajian ini memperlihatkan bahawa usahawan wanita yang berjaya dalam perniagaan dan mampu bertahan menghadapi cabaran perniagaan bukanlah individu biasa. Sebaliknya, usahawan wanita ini adalah mereka yang memiliki keutuhan dan keupayaan dalam empat elemen iaitu mempunyai motivasi diri dan komitmen yang tinggi; kebolehan kognitif, pengetahuan dan kemahiran; keupayaan mengurus sumber seperti kewangan, pekerja dan bahan mentah; serta kemampuan menguasai pasaran meliputi promosi, pemasaran dan penjenamaan.

 

Kata Kunci: usahawan industri asas tani, keusahawanan, taksonomi, penjenamaan


ABSTRACT


Past studies indicate that Small & Medium Enterprises (SMEs) women entrepreneurs often face a variety of problems and limitations which resulted in failure of some of them. However, there are women entrepreneurs who successfully manage these challenges, possess high resilience and exhibit
good business performance. Hence, this research analysed the taxonomy of the Malay women entrepreneurs’ capabilities in the Agro-based Industry. The findings of this study indicated that women entrepreneurs who are successful in business and able to face the challenges are not an ordinary individual. In the contrary, the successful women entrepreneurs are those who possess strong capabilities in four relevant areas such as self-motivation and high commitment; cognitive abilities, knowledge and skills; capability in managing resources such as financial, workers and materials; as well as the ability to handle the marketing aspects which include promotion and branding.

 

Keywords: agro-based industry entrepreneurs, entrepreneurship, taxonomy, branding

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Published

2014-12-31

How to Cite

Sidal, A. (2014). TAKSONOMI KEUPAYAAN USAHAWAN WANITA MELAYU (TAXONOMY ON MALAY WOMEN ENTREPRENEURS’ POTENTIALS). Journal of Human Capital Development (JHCD), 7(2), 63–78. Retrieved from https://jhcd.utem.edu.my/jhcd/article/view/2126

Issue

Vol. 7 No. 2 (2014)

Section

Skills and Competency Development

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