HOW ORGANIZATION PERFORMANCE DIFFER FROM KOREAN AND MALAYSIAN INFORMATION TECHNOLOGY (IT) COMPANIES?

Authors

  • Kwan-Song Hyun Hyundai Car Sales Agency, Nowon-Gu, South Korea
  • Shah Rollah Abdul Wahab School of Human Resource Development & Psychology, Faculty of Social Sciences and Humanities, Universiti Teknologi Malaysia, 81300 Skudai, Johor
  • Tack-Hyun Shin Department of Industrial Engineering, Seoul National University of Science and Technology, South Korea

Abstract

The main purpose of this study is to highlight the interaction effect between 'market orientation' which is recognized as a sustainable competitive advantage factor in the private sector and ‘environmental turbulence’ on the marketing capabilities which is one of the powerful antecedents of organizational performance, contrasting the IT companies in Korea and Malaysia believed to exist a certain difference in the capitalistic market economy system. It was found that there exists sharp contrast between two countries in that Korea showed a significant interaction effect between customer orientation and environmental turbulence, however, Malaysia showed no significant moderation effect. This result may implicate the difference in the process of market mechanism and environmental turbulence between the two countries.

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Author Biographies

Shah Rollah Abdul Wahab, School of Human Resource Development & Psychology, Faculty of Social Sciences and Humanities, Universiti Teknologi Malaysia, 81300 Skudai, Johor

Senior Lecturer

Tack-Hyun Shin, Department of Industrial Engineering, Seoul National University of Science and Technology, South Korea

Honorary Professor

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Published

2020-09-10

How to Cite

Hyun, K.-S., Abdul Wahab, S. R., & Shin, T.-H. (2020). HOW ORGANIZATION PERFORMANCE DIFFER FROM KOREAN AND MALAYSIAN INFORMATION TECHNOLOGY (IT) COMPANIES?. Journal of Human Capital Development (JHCD), 13(1), 93–112. Retrieved from https://jhcd.utem.edu.my/jhcd/article/view/5906

Issue

Vol. 13 No. 1 (2020)

Section

Skills and Competency Development

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