PUBLIC KNOWLEDGE OF HALAL FOOD IN THE GLOBAL MARKET
Halal food is food that is pure and wholesome, and that meets the standards of quality
and safety that Islam teaches for self-care and mental well-being. For instance, food
processing that involves contact with faeces (najis) violates the halal criteria. Halal
food also requires that there is no contamination or impurity at any stage of its
production, storage, cooking, refining, transportation, or handling of raw materials,
in accordance with the Islamic perspective. The aim of this study is to evaluate the
level of awareness and knowledge of halal food among the global consumers. This
study was carried out using quantitative methods, namely through the method of survey
by giving questionnaire forms to 115 respondents. The results of the study were
analyzed descriptively and found that public knowledge of halal food in the global
market is simplistic with a minimum value of 3.7, namely that food that has the
Malaysian halal logo is safe and halal to eat and the establishment of global halal
standards is very necessary to avoid misunderstandings, mistakes, misuse of halal
certificates and losses for entrepreneurs.
Keywords: public knowledge, halal food, global market
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